The organization we work with tells us it’s important to celebrate all wins (CAW!). I hope we sound like a lot of crows, because that means a lot of business.
We had a win this week, and we have our advertising/marketing efforts to thank for it. Since our direct mail campaigns weren’t bringing in a lot of leads (and WERE bringing in a lot of returned mail on our beautiful letters), we decided to try something different, and put an ad in the Greensheet, one of those local papers featuring items for sale, ads, etc. Their slogan is, “the Greensheet brings you buyers.”
In this case, the Greensheet brought us a seller, someone in a nearby rural area who had a house that had fire damage and they just didn’t have time to fix it, but needed cash ASAP. This rural area happens to be where a lot of the skilled laborers who work on houses live. Figuring that, we jumped on the property and got a signed contract.
The location of the house ensured that there were a lot of people interested in taking on this sad little property and making it happy again, knowing it wouldn’t cost them too much to buy or fix up.
We ended up in an actual bidding war, and sold the property for a good deal more than its initial low, low price. Yesterday, we double closed on the deal–as soon as we took possession, we turned around and sold it to the new owner. It worked out well for all. The seller sold the house much faster than he could have on his own, and we dealt with all the confusing legal aspects of the sale. The new buyer got a house and large lot for an amazing price. And we profited as well.
That’s what it’s all about, folks, doing transactions in an ethical way that benefits all parties involved. CAW!