I may have mentioned that I got a subscription to Lynda.com, so I could take some classes to improve the online presence for Hermit Haus Redevelopment, get us some houses to renovate, and find us investors. I got a lot out of their introductory WordPress class, and I highly recommend that. Even though I knew a lot of the content already, I did get some useful hints.
Now I’m taking an online marketing class, again, a topic I know a good deal about, but am aware that I have gaps in my knowledge, even after doing websites since 1993 (yep, the first site I made didn’t even have images, because the World Wide Web didn’t support them yet). Things change in nearly a quarter century, though, so we all need to keep up with what’s new and changed.
It’s actually pretty interesting to see how online marketing techniques and systems that worked a couple of years ago are now totally passé. Does anyone use banner ads today? Nope. But I sure made a lot of them in the past! My guess is that I’ll have to keep taking new classes in order to just keep up with my younger colleagues who are more immersed in today’s technology. I mean, heck, I never even took ANY marketing class in school; I just learned from my coworkers.
So, Sue Ann, What Did You Learn?
My real point today is that reading up on your field can also remind you of things you know, but forget to do. And I forgot a doozy. When we set up our domain originally, we bought a few others, so no one would usurp us and set up some hermithaus.biz site or something. But we didn’t buy the one we really needed to buy: hermithouse.com! I mean, really, lots of people can remember the name of the company, but will they remember to spell it correctly? Maybe not! And of course, by the time I thought of this, someone had bought the domain and parked a holding page on it. So, we had to pay a bit more. But it’s worth it!
It’s really important that people be able to find your business on the Web. When I was the Internet guru for a nonprofit that had a funny name and lots of possible abbreviations, I bought up all kinds of variants, and saw that people WERE typing in those names. I should have remembered that.
And Reader, What Did YOU Learn?
What domains have you bought and redirected to your real estate investment business site? It’s a useful exercise to ask people you know what they would type in to find your business. Then obtain those domains and send them to YOU. Please share what you’ve learned! We’re all in this together, after all!