Suna already mentioned our new motivational meeting closer. But never being one to let redundancy stand in the way of a story, I am going to continue with my plan to talk about the origin of the phrase.
Every entrepreneur needs a new idea. That idea can be related to a new produce, a rehab design, or any aspect of the business. Ideas are what keep us motivated, but where do they come from?
Like deals, ideas out there hiding in plain sight, waiting to be discovered. As a real estate investor, you can see the potential in a deal 99% of potential buyers would walk away from. You also have to be able to realize that potential, but that’s not what I’m talking about here. Yes, there is something magical about looking past clutter and even filth to see the beauty waiting to come out of an unsightly kitchen. But it’s just as rewarding to suddenly realize that the solution to a problem is staring you in the face.
In our case, we needed a motivational catch phrase to end our meetings with. FortuneBuilders uses “Crush it!” That works, but we’re not “Crush it” people. We needed a phrase that was both empowering and motivational, like “Crush it” is for many athletes. But, as if you couldn’t tell, we’re not really athletes—well, Russell is and, to a lesser extent, Carol. Suna and I are old hippies. We’re also all from Austin, so we needed something a little weird, maybe a little sardonic or ironic.
The solution came in the form of a birthday card from Anita. It had the little guy pictured above on the cover, and I’m a sucker for cute dogs. I got really excited when I opened it up. The little guy said, “Kick today’s butt.”
My immediate reaction wasn’t to say, “How cute!” or “Sweet.” Instead, I hopped a little. I couldn’t help it. I literally hopped and shouted, “Here’s our new meeting closer.” It conveys the right amount of aggressiveness and directs it into positive action. At the same time, it has that Austin quirkiness. It fits us exactly.
Kick today’s butt!