We all know that people like online videos. So of course we residential real estate redevelopers are strongly encouraged to post videos on their websites and social media. You may have noticed that I’ve included a couple over the past few days, since Mandi and I are not shy about talking to cameras. I’d like to do a weekly video update on all our projects, so look forward to that in the coming days.
But, why haven’t there been more videos? Technology, that’s why. I blogged about my adventures with Facebook Live last year. I had a lot of trouble with it, despite my best intentions. The signal was never strong enough unless I was in a very boring place with good wi-fi. And I was never able to get those rumored hundreds of viewers. I know some of you have had success with it, so if anyone wants to share, I’m listening!
I can tell you what I’ve learned that does work for me and it both low in cost and simple, and that’s combining videos from my phone with a YouTube account. That’s where I store all my videos, though no one looks at the page, which is full of exciting content like my vent demo here. It’s just a free storage space. Here is why I like this better than Facebook Live:
Control: If you record videos on your phone for replay, you can start over if you mess up. And if you have editing software, you can edit out mistakes, combine short videos into one longer one, add music, add titles, and all that professional stuff. With Facebook Live, you’re totally live. And you can still come across natural as can be using pre-recorded videos, because people like it when the folks on videos come across like regular folks, not actors.
Simplicity: It sure is easy to upload a simple video to YouTube, right from your phone. Once you type in your account information, it goes right up (use wi-fi when you can).
Re-Use: Once you upload a video to YouTube, you can share it in all sorts of ways, really easily. You can get the URL to link to it in a web page or share it on Facebook, or you can get the code to insert it in your blog or other website. What a great way to share tours of your remodels in progress! I link to them on my Facebook pages, post them to LinkedIn, and even share them to Instagram.
Tips and Ideas
I’ve nowhere near exhausted the things I want to do with videos. I just need the time to do them all. And the time to do them WELL. Learn from my misadventures and you will make good quality videos fast!
Plan: Don’t just start talking. Write an outline of your main points, and put it on a sticky note somewhere you can refer to it when you talk, preferably at eye level. Knowing your main topics will let you stay focused, but you won’t be reading word for word. And make sure you have a “call to action” at the end, or something to involve the listener, such as “visit this web page for more” or “call us at XXX-XXXX to set up a meeting with us.”
Pick Your Location Carefully: I made the mistake of recording in a lovely area near where I work. I forgot about the 8-lane highway nearby. There were plenty of ambulances, motorcycles with no muffler, and dump trucks to talk over. Also, if you can avoid being in the flight path to your local airport, that’s an advantage. Of course, I was once drowned out by a mockingbird in the woods, so there’s no ideal location.
Test Your Setup: If you have a stand or something to hold the phone up, it’s helpful. If you’re holding the phone, check to see that you are holding it at a flattering angle (usually aiming DOWN, not up). Also, make sure you have enough light. Face your light source, or no one will see you. For people with dark skin, good lighting makes all the difference. And don’t walk around too much. People get dizzy.
Talk TO People, not AT Them: If you don’t have a friend who can be your “audience,” pretend there’s someone in the camera of the phone, who you’re talking to. And this person is a FRIEND. Don’t lecture!
Smile: Laugh and smile often. Maybe you’ll be lucky and people won’t pause when you are making a weird face. I make lots of them. That’s OK. If you are having fun, it will come across.
Practice: Just like with speaking in public, writing for others, and karaoke, it helps to do the task as many times as possible. The more videos you record, the better you’ll be. Just delete the ones you don’t like! I made lots of videos of my pets for practice.
- Record a tour of your rehabs before and after.
- Interview your team members about why they are in the business.
- Record yourself talking about why you like private money lending, to share with potential investors.
- Post a videa of someone you’ve helped, where they explain how your business model benefited them.
- Do business news segments at regular times to share what’s going on with your projects.
- If you do a presentation at a club meeting or other event, have someone video it, and share it with people who could not attend.
- Get some extremely cute children to sing a song or recite a funny poem about your business.
Do you have other ideas? Please share! And don’t forget to comment!