I’ve been attending the FortuneBuilders two-day recap of their eight-week sales and negotiation online training. Earlier on the first day, the instructors, Than and Andy, had a little impromptu dance-off while they were waiting for two other presenters to get on stage. Andy moved his 6’8” frame in a way that might technically qualify as dancing. When it came to Than, he ran out into the crowd and pulled Legacy* on stage in his place. As he did, he said, “I’m thinking like an entrepreneur.”
So, when it came time for us to work on our assignment to sell four books to total strangers for as much as possible, I took my cue from Than. I decided to “think like an entrepreneur” and outsource the task. I quickly set up a squeeze page on a dynamic HTML5 platform and then used that URL as a link in a Craigslist.
(Click on an image to enlarge it.)
The rules were that you had to sell your book to a total stranger. I put Jacque’s phone number (she was one of the team members at our table) on the Craigslist ad and, technically a total stranger saw the ad and called the number, offering $100 for the book. The caller wanted to learn about real estate investing and was using the opportunity to create an internship for himself, with the cash being a sort of down payment for the training.
I did use the FABE framework for the Craigslist ad – Feature, Advantage, Benefit, Evidence. (Sue Ann will go over this in detail in a few days.)
*A guy who’d been on So You Think You Can Dance. And yes he can–Sue Ann