I do social media all day. I guess I’ve done so most of my adult life, and since I am getting up there in years, that started with bulletin boards and Usenet groups; continued to email lists, grew to websites (I made dozens), private social networks and blogs, and now extends to Facebook, Twitter, Instagram, and such. Sadly, no one has ever noticed my Tumblr.
I’ve read some good books and blogs, follow a great Facebook group, and even taken classes in how to most effectively use social media to promote my businesses, though that Facebook Live class didn’t work out as well as I’d hoped. I guess it’s a good thing I’ve been a public speaker and performer for a long time, so as least I’m not afraid of looking like a fool. I just babble along and try to smile. It’s worked out pretty well.
But, I surely don’t know everything. And I’m also rather resistant to some of the techniques and tricks I’m told about, even when I know full well they actually work. For example, I’m not a fan of filling up my social media outlets with forwards from other sites or links to pages that are just “clickbait.” And I don’t make “clickbait” myself. I do link to articles I actually find useful and think my fellow real estate investors and home rehabilitation specialists might like as well, such as this article on using memes to market your business online (it’s good! Forbes is a reliable source!).