I do social media all day. I guess I’ve done so most of my adult life, and since I am getting up there in years, that started with bulletin boards and Usenet groups; continued to email lists, grew to websites (I made dozens), private social networks and blogs, and now extends to Facebook, Twitter, Instagram, and such. Sadly, no one has ever noticed my Tumblr.
I’ve read some good books and blogs, follow a great Facebook group, and even taken classes in how to most effectively use social media to promote my businesses, though that Facebook Live class didn’t work out as well as I’d hoped. I guess it’s a good thing I’ve been a public speaker and performer for a long time, so as least I’m not afraid of looking like a fool. I just babble along and try to smile. It’s worked out pretty well.
But, I surely don’t know everything. And I’m also rather resistant to some of the techniques and tricks I’m told about, even when I know full well they actually work. For example, I’m not a fan of filling up my social media outlets with forwards from other sites or links to pages that are just “clickbait.” And I don’t make “clickbait” myself. I do link to articles I actually find useful and think my fellow real estate investors and home rehabilitation specialists might like as well, such as this article on using memes to market your business online (it’s good! Forbes is a reliable source!).
And here’s a secret. I’m not the biggest fan of meme forwarding (probably because I remember what memes originally were, and that was not the face of Captain Picard saying random things). I know too many people and too many businesses whose feeds are so full of memes that you never learn a thing about the person or service. I just don’t like them, other than a few that do make me laugh. BUT. Guess what? Memes really, really do a good job driving traffic to your Facebook pages. And interactive memes, ones that inspire people to respond to them, build brand loyalty and increase engagement, big time.
My colleague Mandi did an experiment with sharing a few memes over on our Hermits’ Rest Enterprises Facebook page. She’s the humor mistress on that page. They worked very well. We have been trying to balance them out with more educational posts, blog links, etc., but they do work! I am totally wrong to not want to use memes.
I still didn’t want to share a whole bunch of things other people made that really don’t apply to the purpose of our businesses, though. So, Mandi went out and got us an account, and we are working to make more interactive posts that are fun but make you think about your own home or real estate work. I tried one with the Property Brothers on it, and it got over 2,000 exposures. Most of our articles get less than 500. I’m even using some of our own images, because gosh darn it, I still like doing things myself. Plus, I think Hermann would like to be a meme, even if he’s a bit of a loner with no nose.
Let us know what you think: like them, hate them, only want small doses, want one every day? One good thing about all of the things we do on social media is that we can change them up as time goes on!
And hey, have you got any ideas for images or fun questions we could ask? Feel free to share them in the comments (look under this post), or message them to us on the Hermit Haus Redevelopment or Hermits’ Rest Enterprises pages!Hermann says please like and share!