With all the continuing education I’ve been doing lately, I’ve come across a few new marketing ideas, and have come to refine some of the old ways we’ve been marketing our business. I thought I’d share a bit of what we’re planning to implement, as well as what we’ve been doing. This may well be a multi-part series.
Text Marketing Amazement
I learned more than I knew before about marketing via text message. Why is that a good idea? Because people actually READ their texts. Software that lets you send relevant messages to people who are actually interested in what you say is a real godsend. When we have a house for sale or rent, we can alert real estate agents in the area by sending out texts. We can post a phone number and phrase for people to text in, and get information on the house, including a web link to your listing. We can post messages on Craigslist or on signs for potential contractors to use to get more information on working with us. And more.
You can also send out voice messages using this kind of software. Intriguing.
My mind is sort of boggling from all the ways we can use software like this! We’re talking it over in our meetings for the next few weeks. My fellow FortuneBuilders Mastery friends have access to Moby in Realeflow. If you don’t have access to that, there are many other options. This page has reviews of some of them. It looks like this could be easier and often less costly than using the mail.
Of course, you need to keep your website updated and create useful materials for your audience to consume, but that’s fun, right?
The one thing that has me being cautious is that I can see this being mis-used. You want to build good feelings toward your business with your advertising. Like “yellow letters” and other such techniques, over use could very well backfire on you. That’s why I prefer the was of using text marketing that let the consumer opt in. They voluntarily send a message, and ask for your information. I can see doing a LOT of those kinds of campaigns.
I’d probably use the campaigns where you text people with your information, or phone them with a message, much more sparingly and carefully. I’d only send them to people I am pretty sure would be glad for the contact.
And most important, you need to carefully plan, plan, and plan some more. Plan what you want to say, the timing of messages, and the intended audience. It would be easy to
OK, that’s what I’m thinking of doing. What do YOU think of text marketing? Does this seem like a good direction to go? Do you see any big issues with my ideas? Let us know! Two-way dialog is important!