We do. If you are interested in reaching lots of potential buyers, sellers, contractors, and investors, Facebook ads work remarkably well. The good news is that they are easy to create and edit. Once you click “create ad” they walk you through it.
How we use them
We have three ongoing ads that just trickle in page likes for our two main Facebook pages, and one that drives people to this blog. We get around 100 “Likes” and 100 website clicks per month. That’s with a fairly low budget. You can really drive up likes for a new page by carefully targeting your audience (I usually do it demographically–within 50 miles of the cities we work in) and then spending a lot of money per day. I prefer to just steadily grow the fans this way, in addition to “organic” fans we get from sharing posts to Facebook.
I get billed every time the amount reaches a certain number (I think $200 or so), so it’s not a pain to deal with. You don’t have to call people and renew, and you can stop them whenever you feel like, and there are so many reports and analytics that it’s easy to modify ads to make them work better or try new techniques.
A recent ad
So, last week the Oakridge house went up for sale. I created an ad to support Carol’s other marketing efforts. In a week we reached 7,400 people, but more important, a very large percentage of them actually clicked the ad. It was around 20% of the people! They interacted, too, which helped get the ad seen by more people. We had three folks tag others to look at the ad. That’s called “organic reach!” Yay.
One of the more interesting things about this ad is that it seemed to have reached mostly very young people. I had a similar ad, with a different target audience, which ran just a couple of days. It mainly reached people in the 40-year-old bracket. I have no clue what to make of this. Just sharing.
And my point is…
If you have a business, any business, it would behoove you to make use of the powerful demographics and analytics of Facebook for YOUR purposes, for once in your life! Get yourself a Facebook ad! You can drive people to your website, get folks to call you, or expose people to your active and interesting Facebook page. If you have a community around your product or service, encourage people to join and interact. It works, and compared to print ads, mailing, and some other methods of advertising, it can be fairly economical.
Here’s a link to more info on ads, from your buddies at Facebook.