Yesterday was a good one for me in my social media director position. Our Facebook page hit 2,000 fans! Sure, there are folks with more, but for a really small company, I think we’re doing okay, so I’m tooting my own horn. Toot.
One point I’d like to make is that, while it’s great to have a Facebook page and to post your blogs, photos, and other thoughts on it, there’s no guarantee people will actually SEE it. If a page doesn’t get a lot of likes, comments, and shares, the good old Facebook algorithms don’t make it show up in people’s feeds. It’s getting even harder now that the guilt-ridden folks at the company vowed to show you more from your friends and less from other entities.
Your small business’s page is one of those “other entities,” you know.
It’s not all good news, then?
Nope, it’s getting harder and harder to get people to go look at your Facebook page, see your houses for sale or rent, or find your phone number to give you a call about their sad house. But there are some things you can do, one of which is really important:
Like your own posts. That’s right. Every time you post something to your business page, you need to like it. And don’t just like it as your business page, like it as any other business page or personal page you maintain, and most important, like it as yourself. The image at left shows you how to do this, if you don’t know. There’s a tiny image of your business profile page under the post. It turns into a drop-down menu if you click it. Then all the other “selves” you can be show up. Select one of them, and you can like, love, wow, or whatever, all over again.*
This dropdown is also handy if you forget which of your many “selves” you are liking and posting as. I prefer to comment as Sue Ann, not as Hermit Haus Redevelopment, but sometimes I forget who I am at the moment. More on commenting in a moment.
Why is this important?
The reason you go to all the trouble of liking your own page posts is that every time you do so, it generates messages. There’s that scrolling sidebar on the non-mobile Facebook app that tells you that so-and-so liked a certain post, and it turns out people do click on those things. And if people have selected “see first” in the menu at the top of the page where it says “Following” (image at right) they will see a notification on the mobile app as well. That at least reminds folks that the page exists! (You only get to select a certain number of pages to “see first,” so select wisely.)
In addition, the more likes and comments a post has, the more likely the algorithms are to think a page is relevant and interesting, which means it is more likely to show up in other people’s feeds. That is why I ask my friends and colleagues to like and comment on my posts if at all possible. The more they do so, the more chance I have of reaching someone new or different and maybe finding potential buyers, sellers, or lenders.
Sharing actually does mean caring
The other important thing that you really should do every time you post to your business page is share it. If you share to your personal page, your own friends will be way more likely to see your business page posts, because, like I already said, Facebook wants you to see updates from your friends.
Now, it is really important to also post personal photos, updates, or other content to your personal page, too. I used to know someone who ONLY posted about her business, multiple times a day. I unfollowed her.
I try to post one or two shares from my own pages, at most, per day. I make sure to also talk about interesting life happenings, funny things, or beauty I see around me. That’s the kind of stuff I like to see from my own friends (you can only take SO MANY cat/puppy/horse memes and pithy sayings designed to make people in life feel bad about how they treated you).
Of course, after you share, go like the post on your own feed!
How to you MAKE your posts show up for people you want to see it?
If you have something really important that you really want people to see, you can always pay Facebook to plop it in front of people. Facebook ads (which I’ve written about before) can cost a lot or cost a little. Sometimes, if I just want the people who already like the page to see something, I’ll spend $5 and expose the post to just people who like the page (there’s also an option to share with people who like you and their friends; that’s a good one).
If you want people to find you, like you, or comment, you can also set up an ongoing promotion for your page. That’s how we get a lot of our “likes.” Each page gets suggested to people in our area who have expressed an interest in real estate topics or selling their home themselves. There are lots of tools to help you make ads, so I’m not going to tell you now, but it’s an effective marketing tool with a good return.
So, there are some suggestions for getting more people to like and view your business page. I’d love to hear some of your ideas, so don’t forget to comment! Or like! One of the things I often do is visit my friends’ pages and sprinkle a few likes and comments around. I know that helps them. Bonus suggestion: if you have to search for a page you are find of so that you can see what’s going on there, like some posts and it will be more likely to show up in your feed later.
*As you can see, I have many pages. We have two business pages and a page for home sellers, plus I have a page where I post my ranch blogs, one for my dogs, and one for my horses, which you can’t see in the image. You are welcome to follow any of these!