We’d like to share something that’s been working really well for us on the Rattlesnake house project. Since I’m not in Cameron during the days of the week when Chris and Gary and crew are there working, Chris has taken to recording an update using Facebook Live each week. We have nothing but good things to say about this technique, and recommend it to any of you who can’t meet with your renovation teams in person.
What does a Facebook Live video look like? Here, check out this week’s update:
Rattlesnake Update 6/6. Dana Richie Sue Ann Kendall Mandi Rose Shuffield People of Round Rock
Posted by Chris Chrisley on Wednesday, June 6, 2018
Now you know what’s going on with the house and get some fun commentary, too. Chris uses this technique to show where there are problems, where things went well, and what supplies we will need for next week. We can watch it when we have time, so we don’t need a long phone update.
Advantages for Chris
From the CHAMPS Handyman Services viewpoint, sharing these messages shows potential clients the care and skill they use on projects, and will be great for keeping good records of exactly what he did on this project. This is wonderful free advertising when we share it with all our fans on Facebook and this blog. Free advertising helps keep his costs down, which he can pass on to clients. It’s a win!
Clients get a good idea of the variety of projects the team works on, which can only build confidence in them.
Advantages for us
This is also good advertising for our business, since it shows we hire qualified people to do the work on our renovations, and it really helps us see what is going on with the project. When you can’t be onsite, you often worry that corners are being cut, or your instructions aren’t being followed. This helps us be sure (it also helps that Mandi actually goes out there frequently).
All we need is a video set to “public,” and we can share it with our potential investors and buyers. (Hint: Right-click on a video and you’ll see an option to get the URL. Copy that and simply paste it into your WordPress blog. Boom, there it is.)
I’m sure you can imagine lots of options for video reports. Your video-savvy contractor can create a YouTube channel and upload videos of project updates there. All you have to do is use the video capability on your phone. Once uploaded, these can be embedded in blogs and shared on Facebook, too. Plus the contractor will end up with a library of the work their company has done, which is great to show clients. If they have a website, they can post these updates there, as well. (A video introduction on your website is also a nice thing to have.)
The nice thing is all you need is a phone and a Facebook or YouTube account to do this. Sure, you can edit them and make them fancy, but for communication purposes, this works great. And as Chris shows, you don’t have to be an actor or have a script; just walking around the house and talking about the work you did is plenty interesting. People like it when you sound real, not scripted.
Hey, if you give this technique a try, let us know about it! And if you have any other ideas for using videos, feel free to share. We all benefit if we share our ideas.