This morning, Carol said that awards don’t matter to her, because she’d gotten so many in the past. Her actual work with people matters more to her.
This came up because we were talking about Lee’s Chamber of Commerce award, and she brought up that she’d just been named a Zillo Five-Star Premier Agent, based on feedback from her past real estate clients. This put her in the top 9% of agents in the US. We were happy to hear this, and wanted to share it with our potential buyers, investors, and lenders.
Of course, Carol’s right that we are internally motivated to do good work and aren’t seeking recognition to make us feel validated. However, when there are a lot of folks who buy houses out there, it doesn’t hurt to shre that members of our company have been recognized by others for their hard work.
And in the case of the Premier Agent deal, she can get more leads and look better to potential buyers, which can help us, as well.
Awards and recognition (incentives) aren’t great motivators for most people, though it’s certainly been a standard technique for educators and employers in the past. One article I read said:
Incentives only become powerful if the individual places importance on the reward.
I remember reading Punished by Rewards, by Alfie Kohn, when my children were younger. It really stuck with me that he said training people using rewards mainly trains people to get rewards. This kind of thinking has led lots of companies to re-think their incentive and bonus plans. I’m all for that, and am glad I am more internally motivated, myself.
Still, if someone in our business is singled out for good work by a third party, we’re probably going to mention is on our publicity materials, because it’s good marketing, not because we’re award-hungry!
Hermann says please like and share!