In this business, you want to find houses to renovate and then sell those houses. It’s hard to do these things if you don’t do some marketing. Of course, sometimes all the marketing in the world won’t get results, so you need to try something else.
We’ve been marketing away on the Parkwood house in Round Rock. Carol has been seeing a huge jump in visits to her TourFactory page every time she sends out a Ripl email push to her real estate clients. Can you tell which days she pushed, looking at this graphic? (I’d love to share the actual tour, but I can’t get the link to work, so I must be doing something wrong, sigh.)
Her tour has gotten a lot of hits, though, so it’s helping along with the normal MLS listing.
She also shares on her Facebook page and in various types of links. Here’s one that works on a computer, but really looks great on an iPhone.
Meanwhile, we paid Facebook to promote the house the first week it was on the market. That got us lots of hits and interest. I’m thinking of boosting it again tomorrow, when the price for the house gets lowered.
But, Does It Work?
Carol realized very quickly that the shape of neighboring houses was affecting people’s desires to buy the property, and that’s nothing we can influence with advertising. But, she did get the next-door neighbors to do some paint work, and encouraged the people on the other side to remove a non-working vehicle (that’s against the city codes, anyway).
Now that we are lowering the price to something that will be appealing, regardless of neighbors, we are confident the next marketing push will bring some results. Price reductions always help!Hermann says please like and share!