Businesses close, especially in small towns. It’s not usually that big a deal. Unless it’s your business or your employer. But all closures affect the community at large.
In the past month or so, two chain restaurants in Cameron closed their doors: Bush’s Chicken and the Sonic (again). When businesses close, the fault usually rests with the management, not an elected official, no matter how much he promotes himself as a problem solver, as has been suggested on Rantbook. The management issues at both of these restaurants were obvious. My opinion: both closed because management failed to manage their personnel.
Both Bush’s and the Sonic have a reputation for good, fast food. Bush’s is my favorite chicken house by far, and I have a loving relationship with Sonic that goes back to the 1970s. My first job was at a Sonic, and my first entrepreneurial ambition was to own a Sonic. If I went out for chicken or burgers, it was to a Bush’s (since I discovered them a decade ago) or to Sonic (since I was 14). So, I was saddened to find both of these restaurants in Cameron were the worst, in my experience, of their respective chains. I mean, how many of you Cameronians ate at either one regularly?
Bush’s built a new building. If they don’t reopen in the same location, that’s a lot of money to just walk away from.
The last four times I went to Bush’s, they were out of chicken. That happens occasionally with chicken places—but four times in a row? The staff was always friendly, new, and basically clueless. They seemed more interested in gossiping in the kitchen than taking care of business. The food was edible, but not up to Bush’s standards. The management failure here was in instilling a culture of customer service.
When I went to the Sonic, the service had improved dramatically since it closed and reopened. I had hope at first, but the quality of the kitchen remained well below Sonic standards even as the speed of delivery improved. Over the last year, I seldom got cold, stale food, but neither did I get food of the quality the Mayfield Dairy Queen down the street provides with a smile. Although service there was still slow and seemed to be reluctant—as if I were bothering them by wanting to eat something.
The Sonic looks even more desolate than the last time it closed.
It’s no wonder the parking lot was often (and now permanently) empty. Sonic has even removed the signage, which did not happen the last time this location closed. Again, the management failure was in personnel.
In fact, the Department of Labor published a study showing more than 80% of jobs created by tax-incentivised businesses went to people who moved to the area to take the jobs, not to the people who were already there. The new businesses increased the tax base of their new communities, and those communities grew as a result of the economic infusions. But the people who already lived in those communities failed to reap the benefits and were sometimes pushed out to even fringier areas.
I don’t think the Sonic is coming back this time. They even took all the signs.
The solution of to this problem is neither within my area of control nor Judge Young’s. But it is within the collective control of the community. Rather than ranting about the closings, we should be asking what we can do to promote the success of the businesses we rely on. Little things—like buying a shirt from the Bling Box instead of Land’s End or buying chicken feed from Cameron Farm and Ranch instead of Tractor Supply or Chew.com—help build our community and keep jobs in Cameron. Rather than griping about a stagnant economy, let’s ask how our small decisions contribute to stagnation or growth. What can we do to make our jobs better? How can we do more to help local businesses, especially the ones we work for.
In the mean time, it’s time to ask a question I’ve asked before. What would you do to repurpose a closed Sonic?
Hermann says please like and share!
I have been in several business in Cameron (ex:Cefco hilltop) Arlans and the new workers won’t even stop texting on their phone or carrying on conversations with their coworkers or friends visiting them to even say have a nice day. But this is not just a small town Cameron thing. Try visiting a shopping center or mall in larger towns too. I have been to Bush’s in bigger cities and they were managed completely different and the service was excellent. Cameron workers at that one should of taken some lessons.
Thanks so much for sharing your perspective. I’m mystified about how to instill a service mindset into people. It makes such a HUGE difference in customer retention and loyalty.
The dilemma of service: A training issue?
Perhaps the people who take service jobs at restaurants and fast food places need specific training in the customs around dining. They also could benefit from a personal experience of dining out – not eating out. Many who are hired to serve have never been to a restaurant with attentive service, cloth napkins, silverware and “real” plates. Eating in the car from a paper bag or from a plastic basket don’t really represent a dining experience.
To be good at service does demand an attentive point of view, and occasionally a thick skin. Being accustomed to greeting people seems a lost art, but as a server, it is essential. Manners count. Attitude counts.
What would happen if an experience of dining out were added into the training of future servers? For many it is their first job, and perhaps have never eaten out. Yes, it is an additional expense of time and money for management, but occasionally experience can be the best teacher.
“Just a fast food server”, “why waste money on training?” is a popular point of view. Employees are valuable. My last trip to Bush’s, my server was a mature woman with a dazzling smile and attitude. I’m sorry she no longer has a job.
That was pretty much what I was trying to say without actually saying it. 😉
Create a one of a kind independent drive-in. Make some special dishes, create your own style of chili for chili dogs, Frito pie, smothered real French fries, make your own chicken strips and good gravy! Include a delicious green salad with 2-3 meat options for those healthy travelers! I know we search out this type food when we travel.
Yes! Let’s hope someone with restaurant experience reads your idea! I’d love healthy options.
Also, the Sonic is now for sale!
We called about it. The building is reasonably priced, but all the equipment has been removed. That makes it easier to repurpose the building for some things, but adds an expense if you want to use it for a restaurant of some kind. Sorry, I don’t fall into that category any more.
Unfortunately, I couldn’t find the building on the agent’s website, so I couldn’t link to the listing here. #marketing
I’d like to see a Zoe’s Mediterranean come in. Fast food, yes, but pleasant, clean and interesting food choices that are not currently represented in Cameron/Milam. Enough variety to please many and no so exotic that people are afraid to taste the food I don’t know if we have the population to support another restaurant.
Update: The building remains for sale. The equipment has been gutted, and I’m told the owner is very willing to negotiate. There are persistent rumors of another burger joint going in, but I haven’t seen much activity otherwise.