Yesterday was a good one for me in my social media director position. Our Facebook page hit 2,000 fans! Sure, there are folks with more, but for a really small company, I think we’re doing okay, so I’m tooting my own horn. Toot.
One point I’d like to make is that, while it’s great to have a Facebook page and to post your blogs, photos, and other thoughts on it, there’s no guarantee people will actually SEE it. If a page doesn’t get a lot of likes, comments, and shares, the good old Facebook algorithms don’t make it show up in people’s feeds. It’s getting even harder now that the guilt-ridden folks at the company vowed to show you more from your friends and less from other entities.
Your small business’s page is one of those “other entities,” you know.
It’s not all good news, then?
Nope, it’s getting harder and harder to get people to go look at your Facebook page, see your houses for sale or rent, or find your phone number to give you a call about their sad house. But there are some things you can do, one of which is really important:
Like your own posts. That’s right. Every time you post something to your business page, you need to like it. And don’t just like it as your business page, like it as any other business page or personal page you maintain, and most important, like it as yourself. The image at left shows you how to do this, if you don’t know. There’s a tiny image of your business profile page under the post. It turns into a drop-down menu if you click it. Then all the other “selves” you can be show up. Select one of them, and you can like, love, wow, or whatever, all over again.*
This dropdown is also handy if you forget which of your many “selves” you are liking and posting as. I prefer to comment as Sue Ann, not as Hermit Haus Redevelopment, but sometimes I forget who I am at the moment. More on commenting in a moment.