Sometimes, on the surface, a real-estate investment lead seems like it is absolutely a no go. Sometimes even upon a second glance, it’s a no go. They’re worth a second look, though.
Why look twice?
We have had people call on occasion who want to sell their house. Reasons can range from taking a new job and having to move, all the way to they just can’t afford it anymore. The reason doesn’t really matter to us, because if someone is calling us, they need help. We strive to help everyone that we can.
The deciding factor on whether or not we can help someone always comes down to numbers. We do wear our hearts on our sleeves for people in bad situations, but we also have to think about what the business can handle. We have to look at the big picture. When the numbers work out and we are able to help out, those are our great days!
It is not really about how much money CAN we make, but more like how much do we HAVE to make on a project. We certainly can’t jump in with both feet knowing that we will lose money. That’s how you run a business into the ground and don’t help anyone at all. That has to be on the forefront of our minds in making decisions. We have people who depend on us, and we cannot get emotional about helping someone when the business cannot support it.Hermann says please like and share!