I’ve seen it happen any number of times. An entrepreneur gets a business established, especially in a secondary or tertiary market—which I’ll call a rural market for simplicity’s sake. They earn a position of respect in the community. People look up to them, even ask them for advice on all kinds of topics. It’s really an ego booster. Everything is going well.
Then they make a decision that undermines their standing in the community and drives away half of their customers.