Growth is the goal you have almost absolute control over. You get to decide if you want your business to make $10-thousand, $100-thousand, or more each year. You get to decide if you want to grow your business, shrink it, or shutter it.
That’s one decision I’ve never heard discussed in a business text or class. Everyone assumes growth is good, or at least necessary for survival, but that’s only true to a certain extent. Growth is only good when you need to grow or want to. I’ve seen many entrepreneurs get into trouble by growing their companies too fast and outstripping their resources.
One the other hand… Continue reading