Last post about that conference I went to, I promise.
Social Media Amazement
All right, because I am the social media director here at this company, I went to all the social media sessions that were offered. The most valuable one, which was about using Facebook Messenger for business, I haven’t implemented anything from yet, but I WILL.
But I sure got a useful tidbit in the other session, which was on successful online marketing techniques, by Ralph Plumb, a former pro football player who runs the successful FortuneBuilders MindProtein program, and was also one of the first guys who trained us in FortuneBuilders. ONE thing that Ralp said paid for my attendance, and probably even Lee’s non-attendance. He said that Facebook is a great place to market your finished rehabs, but that the biggest mistake people make is to send people to the listing of their house on Realtor.com, Zillow, or another site like that.
Yes, that takes them to your house, but it also takes them to every other house on the market. And if someone is interested, they contact some “preferred agent,” and that person is not YOU. You want to keep potential buyers in your world. Keep them on your website, have them contact your agent, not some random person. If the only house they look at is your house, it sure looks better!
He also said to use the Facebook ad techniques available for free to target that house marketing. You can show your ad to ONLY people in a certain area, and only to people who are looking for houses, investment houses, etc. That way, when you spend money on a Facebook ad, you are not paying for clicks that are totally irrelevant. I had actually already been doing that, but I know a lot of people just hadn’t thought of it.
What I Did
I took this to heart. As soon as I got home, I created an ad for our Saint John house off our business Facebook page (you have one of those, right? If not, I can tell you how to get one). I linked that ad to a page I created on our website that tells all about our house and gives people OUR agent phone number and a form to fill out to get more information. That then gives us people’s email addresses for future marketing. Yay. There’s also a link to the official listing for the house, but it’s at the bottom of the page.
I’ve been running the ad for three days. The bad news is that no one has bought the darned house, but we sure have shown it to a lot of people in San Antonio, where the house is located. These are people who are shopping for homes for themselves or as investments, since the house would be a great rental.
I’ve shared the results here, since I have nothing to hide! The top image shows that we’ve exposed the ad to over 4,000 people, and almost 400 of them have clicked on it. That’s 9% or so. Really GOOD, considering the 1% you get from postal mail. We also got a few page likes from the ad, which is a bonus!
The second image is our last month’s hits, as of yesterday. This should make it obvious that a Facebook ad will send people to your site! Now, we already have a general ad running, to get Facebook likes, and it gets us 15-20 a week. Most of our other hits come from sharing this blog on Facebook, Twitter, and LinkedIn. But this new ad certainly has caused a spike! If you look at the bottom of the image, you’ll see the location where visitors are from. Usually #1 is Austin, followed by Dallas, Houston, and Cameron (we do try to market to our general area). But, yesterday over a quarter of our visitors were from San Antonio!
So, if this evidence doesn’t show you that a Facebook ad is worth it, I don’t know what does. I sure hope someone buys this cute house in an up-and-coming neighborhood soon!