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Using Video for Timely Contractor Updates

We’d like to share something that’s been working really well for us on the Rattlesnake house project. Since I’m not in Cameron during the days of the week when Chris and Gary and crew are there working, Chris has taken to recording an update using Facebook Live each week. We have nothing but good things to say about this technique, and recommend it to any of you who can’t meet with your renovation teams in person.

What does a Facebook Live video look like? Here, check out this week’s update:

Rattlesnake Update 6/6. Dana Richie Sue Ann Kendall Mandi Rose Shuffield People of Round Rock

Posted by Chris Chrisley on Wednesday, June 6, 2018

Now you know what’s going on with the house and get some fun commentary, too. Chris uses this technique to show where there are problems, where things went well, and what supplies we will need for next week. We can watch it when we have time, so we don’t need a long phone update.

Since I’m plugging Chris, here’s his logo.

Advantages for Chris

From the CHAMPS Handyman Services viewpoint, sharing these messages shows potential clients the care and skill they use on projects, and will be great for keeping good records of exactly what he did on this project. This is wonderful free advertising when we share it with all our fans on Facebook and this blog. Free advertising helps keep his costs down, which he can pass on to clients. It’s a win!

Clients get a good idea of the variety of projects the team works on, which can only build confidence in them.

Advantages for us

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Marketing Ideas Part 2: Videos

We all know that people like online videos. So of course we residential real estate redevelopers are strongly encouraged to post videos on their websites and social media. You may have noticed that I’ve included a couple over the past few days, since Mandi and I are not shy about talking to cameras. I’d like to do a weekly video update on all our projects, so look forward to that in the coming days.

But, why haven’t there been more videos? Technology, that’s why. I blogged about my adventures with Facebook Live last year. I had a lot of trouble with it, despite my best intentions. The signal was never strong enough unless I was in a very boring place with good wi-fi. And I was never able to get those rumored hundreds of viewers. I know some of you have had success with it, so if anyone wants to share, I’m listening!

YouTube


I can tell you what I’ve learned that does work for me and it both low in cost and simple, and that’s combining videos from my phone with a YouTube account. That’s where I store all my videos, though no one looks at the page, which is full of exciting content like my vent demo here. It’s just a free storage space. Here is why I like this better than Facebook Live:

 

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An Office Tour

On Facebook Live last Saturday, I did a tour of the Hermit Haus/Hermits’ Rest Enterprises office in Cameron. I thought I would try to share it here, for anyone who isn’t checking our Facebook page constantly. Did you know that we just reached the milestone of 1,000 Facebook likes? My hard work social media-ating has paid off!

Let’s see if it works! Wow! There it is! My giant hair and all!

Why Does This Matter?

This goes to show you, fellow investor folks, if you do a tour of a house or a prospective rehab and post it to Facebook, it’s really easy to share it with others. I’d say it’s even easier than using a YouTube channel (though that does have its advantages). This is a very easy way for prospective clients and investors to get to know you as a real person (mistakes make you human!), really see the work you do, and interact. Many people prefer watching a video to reading, so a little video is a great addition to your blog posts. Now I just have to do what I am telling you to do!

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Can You See Me?

I keep hearing that video is the cool thing right now, and that I should be making more videos. So, I tried the Facebook Live thing a couple of times, and though my phone prefers to crash rather than let me do a tour of a project, it DID let me record a business update today. I hope you can see it. If you want more of these, let us know in the comments or by liking it on Facebook.

PS: Carol added an update in the comments, but since people often miss those, I’m pasting it in here! We hope Carol will do some live videos soon! I’m sure she’d appreciate encouragement!

From Carol:
“Here’s my update, since I’m too shy to do a video of my own…. hmmm, note to self
I’m receipting the contract on our latest acquisition, called: RR East cottage and just received the seller’s disclosure from our seller S., in Lago Vista! I reached out to our friend at the Greensheet, Abel, today and checked on that lead source. Normally it is one of our best lead sources and it’s currently silent. Hopefully, he’ll get to the bottom of this and we’ll begin to get more activity from there. Cheers and thanks again, Carol Mangum, Director of Acquisitions and Marketing, Team Realtor, Hermit Haus Redevelopment, LLC 512-807-8777.”

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